Central Piedmont launches outreach to attract adult learners
April 8, 2024 2024-04-08 16:23Central Piedmont launches outreach to attract adult learners
CHARLOTTE – Central Piedmont Community College is rolling out a new initiative to bring more adults who may have not completed a degree or job training program back to the classroom through a new Better Skills. Better Jobs. Better Future. campaign.
Over the next few months, Central Piedmont will share job training programs and college information with adults across Mecklenburg County to prepare them for the growing number of job openings. Interested adults are encouraged to visit Central Piedmont’s Better Skills Better Jobs website to learn more and to sign up to connect directly with the college.
“We are working hard every day to ensure Central Piedmont meets the needs of our community,” said Kandi Deitemeyer, president of Central Piedmont Community College. “This new Better Skills. Better Jobs. Better Future. campaign will help us advance our mission by reaching out to adult learners. We want more adults to acquire the skills, credentials and degrees they need for a better job, a bigger paycheck and a brighter future for themselves and their families.”
Less than half of North Carolinians between the ages of 25 and 44 have the education and training needed to fill current and future job openings, according to the college, as employers across Mecklenburg County are seeking skilled talent to fill vacancies.
The campaign includes direct outreach to adults who previously earned some college credits but left without a degree or certification; special community events and earned media promotions; paid digital marketing and advertising, and customized materials designed to quickly help more adult learners reconnect and re-enroll.
Central Piedmont is working with other state and local partners, such as the John M. Belk Endowment and myFutureNC, to support the campaign and attract more adult learners back to college.
“Many in our state are looking for new challenges or a fresh start, and our community colleges are a great place to begin their journey,” said M.C. Belk Pilon, president of the John M. Belk Endowment. “Our goal is for all North Carolinians to have access to an education that will lead to skills, credentials and degrees, and ultimately the opportunities to achieve their dreams and to help meet the workforce needs across our state.”
