WCC Launches New Outreach Efforts to Attract and Support More Adult Learners
April 5, 2024 2024-04-05 21:49WCC Launches New Outreach Efforts to Attract and Support More Adult Learners
Wayne Community College is rolling out new efforts to bring more adults who may have not completed a degree or job training program back to the classroom through a new Better Skills. Better Jobs. Better Future. campaign
Over the next few months, Wayne will be proactively sharing job training programs and college information with adults across the region to prepare them for the growing number of job openings. Interested adults are encouraged to visit Wayne’s Better Skills Better Jobs website to learn more and to sign up to connect directly with the college.
From risk management and insurance to allied health short-term training programs, apprenticeships, and many more, completing courses at Wayne offers a direct pipeline to many of the region’s top employers.
“We want more adult learners to acquire the skills, credentials, and degrees they need for a better job, a bigger paycheck, and an even brighter future for themselves and their families,” said Dr. Patricia Pfeiffer, President of Wayne Community College. “Wayne has become a nationally recognized expert in supporting apprenticeships and with short-term training programs that can be completed in 16 weeks or less. This Better Skills. Better Jobs. Better Future. campaign will help us inform adult learners in the region of the unique offerings Wayne can make available to lead them to an even more desirable career.”
Despite North Carolina’s booming economy, less than half of North Carolinians between the ages of 25-44 have the education and training needed to fill current and future job openings. Meanwhile, employers across the region are desperately seeking skilled talent to fill vacancies.
The Better Skills. Better Jobs. Better Future. campaign includes direct outreach to adults who previously earned some college credits, but left without a degree or certification; special community events and earned media promotions; paid digital marketing and advertising, and customized materials designed to quickly help more adult learners reconnect and re-enroll.
The vast majority of higher-wage jobs today require more than a high school diploma, which is why Wayne Community College, the John M. Belk Endowment, myFutureNC, and several other state and local partners are working together to support this special outreach campaign to attract even more adult learners back to college.
“Many in our state are looking for new challenges or a fresh start, and our community colleges are a great place to begin their journey,” said M.C. Belk Pilon, President and Board Chair of the John M. Belk Endowment. “Our goal is for all North Carolinians to have access to an education that will lead to skills, credentials, and degrees, and ultimately the opportunities to achieve their dreams and to help meet the workforce needs across our state,”
For more information about the Better Skills. Better Jobs. Better Future. campaign, please visit https://betterskillsbetterjobs.com/Wayne-Community-College/.
